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ABOUT US

The hairagami company was born in September of 1999 when Barbara Carey debuted her first hair accessory, the hairagami™, on the QVC television network. The accessory generated immediate success and overwhelming demand after the first 10-minute show aired, and the business that started with just one woman quickly grew into a dedicated team of professionals focused on fulfilling consumer’s needs and building customer awareness of the hairagami company’s ever-expanding line of products.

The hairagami’s™ inspiration lies in the Japanese art of origami. Barbara applied the concept of folding paper to hair and invented a tool that can create an infinite number of styles easily and cost-effectively. After the success of the hairagami™, Barbara began inventing other products that could help women of all ages create salon hairstyles in the convenience of their own home. Her easy-to-use styling tools create fashionable looks for any occasion, and have both redefined the hair accessory industry and pushed the boundaries of what women can do with just a styling tool and a little bit of imagination.

The hairagami company has over 16 patented accessories in their product line, in addition to an entire “wet line” including shampoo and conditioner. The company’s rapid growth and popularity has seen expanded product availability into mass-market stores, drugstores, supermarkets and some specialty stores. Advertising and media exposure has also increased to include mainstream marketing in the form of direct-response television, print, radio and public relations.

All of this growth and success, however, hasn’t caused priorities to stray from the ultimate goal - now, and always, the hairagami™ company strives to meet the consumer’s need for fashionable, innovative and affordable styling tools!

MISSION STATEMENT

To develop innovative products that assist women of all ages in creating salon styles in the convenience of their own home for any occasion.

 

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